Privacy policy.
INFORMATION WE COLLECT
Information We Collect from You
When you interact with us, you may provide certain information to us such as your name, address, country of residence, e-mail address and phone number, payment information, personal description, photographs or images, or other information you choose to provide. For instance, you may provide information to us when you: Fill out forms on the Sites;
Communicate with us;
Register for updates, events, or information through our Sites;
Place orders on the Sites;
Participate in discussion boards or other social media functions on the Sites; and
Enter a competition, promotion, or survey we offer.
Information We Automatically Collect About You
When you visit our Sites or interact with us, we may automatically collect the certain information, such as
Technical information about your devices (including mobile devices), such as unique device identifiers, IP address, login information, network information, mobile phone number, browser type and version, language and time zone setting, browser plug-in types and versions, operating system and platform;
Geolocation data, such as through IP location services; and
Information about your visit, including the pages visited and other activities on the Sites, such as the date and time of your visit, and full URL clickstream to, through and from our Site.
Information We Collect from Other Sources
We may also work with third parties and may receive information about you from them. For instance, we may receive information like your name, contact information, and music preferences from our tour partners and music streaming partners.
We may combine information we receive from other sources with other information we collect about you (including information in relation to your devices).
HOW INFORMATION MAY BE USED
We may process and use information we collect for any lawful purpose, including in the following ways:
To help us respond to your queries;
To send our newsletter or provide you with information on Taylor Swift, such as tour and album announcements;
To fulfill your orders and provide order-related updates;
To send updates, promotions, and marketing materials that may be of interest to you;
To provide you, or permit selected third parties to provide you, with information we think may be of interest to you;
To operate, personalize, and improve our products and services, including the Sites;
To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
To comply with legal and regulatory requirements;
To administer our Sites, maintain the security of our Sites, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; and
With your consent, or as otherwise disclosed at the time the information is collected.
HOW INFORMATION MAY BE DISCLOSED
We may share the information we collect with other parties, including:
Our affiliates and any joint venture partners that we have now or may have in the future;
Our business partners, suppliers, and sub-contractors;
Advertisers, advertising networks and social networks so that they may select and serve relevant advertisements to you and others;
Third-party service providers, such as analytics and search engine providers, email service providers, and entities that provide tour-related services;
As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part of Yellowcard’s assets;
Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity; or
With your consent or as otherwise disclosed at the time of data collection or sharing.
The Sites may offer interactive features, such as the ability to leave comments, that you can use to communicate with other visitors to the Sites or to submit and post your own content. If you disclose information in one of these forums, this information can be viewed, collected, and used by others.
STORAGE AND RETENTION OF INFORMATION
We will retain the information we collect in accordance with applicable laws and as reasonably necessary for our processing purposes set out under this Privacy Policy. For instance, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. When it is no longer necessary to process information for our purposes, we will deidentify, aggregate, or delete this information where required by law.
We also will take steps to ensure that the information we collect is treated securely and in accordance with this Privacy Policy. We have put in place technical and organizational procedures designed to safeguard the information we collect.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect the information we collect, we cannot guarantee its security.
SOCIAL MEDIA AND OTHER THIRD PARTY LINKS OR TOOLS
The Sites, newsletters, and other communications may, from time to time, contain links to and from the websites of third parties, like our partner networks and advertisers.
The Sites also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share personal information or you otherwise interact with these features on the Sites, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public.
Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of any other companies with which you interact.
DIGITAL ADVERTISING
Third-party advertising companies also may have a presence on our Sites. These companies may collect information through our Sites to serve ads on behalf of us and others on non-affiliated platforms. Some of these ads may be personalized, meaning that these ads are intended to be relevant to you based on information the companies collect or receive about your use of our Sites and other sites or apps over time, including through the use of cookies and other Internet technologies. This type of advertising is known as “targeted advertising.”
ANALYTICS
We may work with third parties that collect data about your use of the Sites and other sites or apps over time for non-advertising purposes. We use Google Analytics and other third-party services to improve the performance of the Sites and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when interacting with us, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.
Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Sites may not function as intended.